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Chicago, IL. (March 15, 2023) – It brings us immense pride at The Federal Savings Bank to share that the article titled How to Better Serve Latino Homebuyers In 2023 – And Beyond, published in the National Mortgage Professional magazine, has been authored by our Chief Marketing Officer, Alejandra Denda.

Denda shared relevant statistics related to the wealth of the Hispanic community throughout the United States and the homeownership trends to be expected within the next decades when it comes to this community. She also warns that mortgage loan originators need to better cater their services and products to this audience to see success in their business.

Denda shares some actions that marketers and lenders need to address soon to be able to tap into the Latino market. This includes insights on how to be better prepared when the time comes for them to buy a home, such as culturally aware content, language, showcasing diversity, and offering relevant solutions to better solve their financial needs. In her own words, “It is only through listening that you can offer customized solutions, demonstrate your empathy, and maximize your value to customers.”

Being aware of the language used to reach Hispanics will continue to be critical when communicating with both foreign-born and second-generation Latinos. For instance, Denda shares that “Hispanics are often raised in homes where discussing finances is almost taboo.” As a result, many may not know why building credit is a critical step to achieve their homeownership dreams, for instance.

You can read the full piece here:



The Federal Savings Bank

Alejandra Denda


About The Federal Savings Bank:

The Federal Savings Bank is a federally chartered bank, veteran founded and operated. We are proud to be a nationwide mortgage lender, supporting borrowers in all 50 states. We believe in unparalleled experience, exceptional customer service, operational excellence, and community beyond walls.

This information is intended for educational purposes only. Products and interest rates subject to change without notice. Loan products are subject to credit approval and include terms and conditions, fees and other costs. Terms and conditions may apply. Property insurance is required on all loans secured by property. VA loan products are subject to VA eligibility requirements. Adjustable Rate Mortgage (ARM) interest rates and monthly payment are subject to adjustment. Upon submission of a full application, a mortgage banker will review and provide you with the terms, conditions, disclosures, and additional details on the interest rates that apply to you individual situation.