Bill Froloff Photo

Bill Froloff

HECM Advisor


Bill Froloff was born and raised in Southern California, and graduated from the University of Southern California with a double major in Journalism and Russian studies. After earning his degree, he spent the early part of his career working in print journalism, covering college and professional sports for award-winning newspapers in California and Hawaii, and later went on to publish a book about collecting sports memorabilia. Bill’s extensive experience in writing and editing helped him polish valuable communication skills while working quickly and accurately on strict deadline. These same qualities would continue to serve him. As he watched his family grow over the years, he also witnessed his own parents struggle as they aged and worried about finances during retirement. Wanting to help his parents, Bill researched a Home Equity Conversion Mortgage, which he discovered had helped several thousands of adults age 62-and-up to live more comfortably and securely during their Golden Years. That discovery eventually led him to explore a new career as he transitioned into the mortgage lending industry.

Now a firmly established Mortgage Banker, Bill enjoys the satisfaction of helping his clients discover how a HECM loan helps realize their lifelong dreams and ensure financial futures. He works with every one of his clients to ensure they fully understand the reverse mortgage process and guides them every step of the way. Bill is devoted to providing superior advice and unequalled attention to every client as they pursue a HECM loan.

Bill and his family reside in Rancho Santa Margarita where they enjoy an active life in the community, the wonderful Orange County weather while still dedicating family time to travel, explore and enjoy the rich history of California.